Writes a lot. Cooks too much. Recommends everything. Masti throughout.
Currently building sskincare — a small letter on skincare and lifestyle — and stepping into a new startup role. This site is my mental dump: where I write, drop recipes, give reccos, and channelise my inner brainrot and masti.

Economics Honours by training. Marketing at Insaito by trade. Summer of 2025 at Goldman Sachs by happy detour. The day job is one thing — the side quests are everything: a skincare-lifestyle newsletter, a recipe drawer that won't close, and a recommendations list living in too many group chats.
Curiosity is the throughline. I move between finance and marketing, startups and AI, brainrot pop culture and the kind of philosophy that keeps you up at 2 a.m. — because the patterns repeat across domains, and noticing them is its own kind of work.